Daysforth

The Daysforth brand kit

Your life, as it unfolds.

A profile that is a timeline. The everyday moments and big milestones, together in the order they happened.

Download the brand kit

One line. Three moments. Always moving.

The Daysforth D holds three moments along a single stem. The main mark connects them with a continuous timeline. A simplified version keeps the three moments separate so they stay distinct in small spaces.

Primary Daysforth logo: blue D mark and ink wordmark
Primary · Paper
Daysforth logo with a white wordmark on dark ink
Reversed · Ink
Monochrome Daysforth logo
One color
The Daysforth app mark
Full timeline · 32 px and larger
Simplified Daysforth mark at 16 pixelsSimplified Daysforth mark at 24 pixelsSimplified monochrome Daysforth mark
Three moments · 16–24 px and favicons
Simplified white Daysforth mark
Small-size mark · One color

A little blue. A lot of room.

Keep the interface quiet so people and photographs supply the character. Forth blue marks the places where you can act.

  • Forth blue

    #1746ff

    Primary mark, links, selected controls, and timeline points

  • Ink

    #111318

    Headings, wordmark, and body copy

  • Paper

    #ffffff

    The primary canvas; leave room for people and their photographs

  • Mist

    #f5f7fb

    Quiet secondary surfaces

  • Slate

    #545e72

    Supporting text with readable contrast

Use white text on Forth blue. In dark mode, links and selected controls use a lighter blue (#a9c0ff); keep supporting text readable and focus indicators visible.

Clear words, confidently set.

The everyday.
The once-in-a-lifetime.

Inter

Regular 400 for reading. Medium 550 for controls. Semibold 650 for emphasis. Bold 750–780 for headings and the product name.

Use a comfortable line height: 1.5–1.6 for body text, 1.25–1.35 for compact headings. Give metadata, titles, captions, and actions their own space.

Download the web font

Sounds like a person.

Human

Write like someone who knows you. Use familiar words and contractions.

Considered

Give moments room. Let photographs and clear words carry the feeling.

Forward-looking

Make space for what came before and what comes next.

Give the whole story a place.

Say “Save this moment,” “Back to the timeline,” and “Your life, as it unfolds.” Keep interface labels short and literal; let the moments have the personality.

Keep it recognizably Daysforth.

  • Leave at least half the mark’s width clear on every side of a logo.
  • Use the full horizontal logo at 168 px wide or larger; use the mark alone below that.
  • Use the connected timeline mark at 32 px and larger.
  • Use the simplified three-moment mark below 32 px, including 16–24 px placements and all browser favicons. High-resolution favicon exports also use this simplified drawing.
  • Use primary, reversed, or monochrome artwork with sufficient background contrast.
  • Keep the proportions, spacing, and original colors. Avoid stretching, shadows, gradients, or adding words inside the mark.
  • Write the name as Daysforth. Write the address as daysforth.com.

Ready to use.

SVG logos contain outlined lettering. The kit also includes transparent PNGs, app icons, social artwork, font files, licenses, and a usage guide.

Daysforth social card with the words Your life, as it unfolds